Wednesday, August 24th, 2016

Why CRM?: Dynamic Databases

This article kicks off our “Why CRM?” series, in which we will explore the different, vital needs that CRM helps small, medium and large businesses cope with in the modern business landscape. Every two weeks, we will explore a different feature of CRM and the corresponding business needs it helps solve.

This week, we will start with something that is often overlooked when discussing CRM: the fact that CRM offers a full database of a company’s projects along with its current and future customers.


As seen above, there are countless data points that are tracked within CRM software. This software can help save countless billable hours of work in that it is constantly automatically updated to reflect any new campaigns or projects and any new correspondences a business has had with its customers. Therefore, no employee time is devoted to updating the database and can instead be spent on utilizing the data gathered rather than logging it.

Another advantage of CRM database is its accessibility. Since all the data is stored on a secure server in the cloud, employees can access this information at any time from any place. This readily available information can be critical to employees in the field trying to utilize data on the fly. Also, managerial settings are extremely user-friendly to help manage which employees can access certain levels of data. Another report that can be generated from CRM is an employee report to track their interactions with the CRM and what data they are utilizing.

Therefore, having a dynamic, complete and accessible database of a business’s projects and customers is a vital cog of a 21st century company. Having this data gathered and readily available to a business’s employees saves countless hours of data collection and allows this time to be utilized processing data and developing business strategies off of it rather than being spent managing the data itself.